Who is Róisín Tierney Crowe?
Róisín Tierney Crowe, is a senior digital media, creator marketing and communications leader with more than 15 years' experience building brands, audiences and cultural relevance across beauty, fashion, luxury, lifestyle and hospitality.
Prior to founding Real Time Communications, Róisín held senior leadership roles including Head of Communications, Advocacy and Social Media at L'Oréal UK & Ireland, developing integrated campaigns for some of the world's leading beauty and luxury brands.
Her expertise spans creator marketing, digital and social media, content, PR and media relations, experiential campaigns, talent partnerships and brand storytelling — bringing together the disciplines required to build influence in today's rapidly evolving media landscape.
Throughout her career, Róisín has worked with an exceptional portfolio of premium and global brands across beauty, luxury, fashion, hospitality, automotive, retail and consumer sectors.
Known for combining senior strategic thinking with creative execution and a strong commercial focus, Róisín founded RTC to create a more agile, integrated approach to modern brand building — connecting brands with the media, creators, communities, content and experiences that shape culture and influence consumer behaviour.
Today, she leads RTC's growth across Ireland and international markets, building a digital-first agency designed to deliver cultural relevance, meaningful audience connection and measurable commercial impact.